|The New York Times points out that in 2012, Perrigo, a global supplement and generic drug maker, introduced gummy multivitamin products for adults. Copycats immediately followed their lead. Gummy type, ingestible form factors for adults have now achieved leading market shares in many segments.|
A long list of other factors also account for gummies popularity. Dysphagia (swallowing risk) or aversion to swallowing by many people, “pill fatigue” for those taking multiple daily medications and supplements, “they taste good”, ie, like candy, and social acceptance, are all factors driving the continued popularity of gummies. And now gummies are morphing into exploding liquid-center gummies, soft chews, oral dissolving bites, and all kinds of fun and delectable shapes, textures and exciting surprises in a serving.
As the established CPG companies now begin to use cannabinoids in gummy formats are scrambling to overcome manufacturing challenges. Gummies are notoriously difficult to make compared to pills, softgels, and tablets. Canna chemistry adds to the complexity and challenge to make the perfect gummy. Accurate serving sizes, maintaining shelf stability, machinery issues, excipients, and preventing individual gummies from forming a big glob are a few of pitfalls of a poorly engineered and produced gummy.
Who would have thought that gummies would become so popular to deliver cannabinoids to improve health and wellness, and broaden lifestyle choices, that are individualized, and non-pharmaceutical, non-alcohol, and non-nicotine in character!